Miles Anthony Smith

Last updated October 27th 2011
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MILES ANTHONY SMITH

920.403.0757 -

Green Bay, WI - USA

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SUMMARY 

I am a long term focused and big picture thinking manager energized by new product and sales channel creation. As an experienced cost-cutter and new product revenue generator (in retail, wholesale, and online), I've seen increased profits & cash flow for companies as diverse as skin care, consumer goods, healthcare, publishing, and multimedia production.

With broad business, marketing/branding, and financial management skills, I have a strong track record of hands-on experience in strategic planning/execution and revenue/profit growth working with retailers Target, Wal-Mart, Walgreen's, Amazon.com, Drugstore.com, & Rite-Aid. My marketing & advertising experience is in network radio advertising (ABC Radio/Citadel, Dial Global/Triton Media Group, Premiere Radio/Clear Channel, & Westwood One/CBS Radio) and national print media (magazines, newspapers, etc.).

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EDUCATION 

William S. Spears School of Business-Oklahoma State University

MBA in Marketing & Finance, 3.75 Grade Point Average

 

School of Music-Oral Roberts University

Bachelor of Music in Music Composition

 

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COMMUNITY INVOLVEMENT 

Board Member for Providence Academy (Green Bay, WI)

CEO Roundtable Green Bay Chamber of Commerce

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WORK EXPERIENCE 

December 2008 - Present

Green Bay, WI

GENERAL MANAGER, Laugh Your Way America

  • Laugh Your Way America is a product development driven company...70% of revenues come from product sales (DVDs & books).
  • Responsible to Board/Investors for creating marketing strategies/tactics that build consistent, sustainable growth, and boost cash flow through prudent budgeting and relentless tracking of financial (P&L) performance and accountability thereof.
  • Directing the organization from a global perspective...forecasting and foreseeing financial & competitive trends, annual budgeting, product packaging/pricing, in-house publishing, contract manufacturing, marketing/branding, eCommerce/internet marketing (PPC, SEO, email newsletters, social media), & media production.
  • Accomplishments under leadership:
o Increased revenues 48% in 2 years from $2.3MM to $3.4MM (2010 vs. 2008).
o Launched 17 new products 2009-2011, which has increased our product offerings by 150%.
o Increased company operating cash flow and profits by 33% and 25% respectively during tenure due to cost savings from various efficiencies implemented.
o YouTube "Upload" views 3.5 Million http://www.youtube.com/laughyourway
o Increased Facebook fans from 0 to nearly 40,000 fans during tenure http://www.facebook.com/markgungor
o Increased Twitter followers from 0 to nearly 8,000 during tenure http://twitter.com/markgungor

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July 2008 - September 2008

Tulsa, OK

PROCESS IMPROVEMENT CONSULTANT, Smith Dermatology

  • Reduced overall process inefficiencies significantly, thus allowing the practice to grow without being choked by that growth.
  • Analyzed and made improvements in FRONT and BACK office processes and workflow, thus increasing efficiencies.
  • Codified an 80+ page "Process and Procedure Manual" to standardize Front Office (customer service) and "Medical Assistant" procedures.

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July 2004 - June 2008

Tulsa, OK

GENERAL MANAGER, Loma Lux Labs / Plymouth Pharm.

  • This full-time job was concurrent with starting and completing an MBA.
  • Conducted national network radio & print campaigns to drive customers to our retailers' stores (Walgreen's, Target, Wal-Mart, & Rite Aid). Budget was $500,000 annually at "net" advertising rates supporting $2.5 Million in retail revenues.
  • Full P&L / Balance Sheet / Annual Budgeting responsibility for short & long term goals.
  • Directing the organization from a global perspective, including financials, product packaging/pricing, contract manufacturing, eCommerce, & internet marketing (PPC, SEO, email newsletters, and infomercials).
  • Accomplishments under leadership:
o Increased ROS from -10% to +27%.
o Identified ideas for new products to fuel organic company growth. Launched new products with higher gross margin (95%) than other products (80%).
o Reduced inventory by 59% to a more efficient level all while maintaining zero "out of stock" items.

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January 2004 - July 2004

Tulsa, OK

BUSINESS DEVELOPMENT MANAGER, Smith Dermatology Clinic

  • Managed all capital expenditures and financial investing of business.
  • Shaped and influenced strategy, goals, and direction of company.
  • Cut operating costs by 8%.

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August 2002 - January 2004

Tulsa, OK

Sales and Leasing Consultant, Chris Nikel Autohaus-Chrysler Jeep Dodge

  • Excelled at selling program Chrysler/Dodge vehicles to customers on a 100% commission only basis.
  • Thrived in a challenging environment by personally generating over $300,000 in monthly sales.

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INTERESTS 

  • Playing Golf
  • Playing Music (Violin & Viola, play by sight and improvisationally)
  • Composing Music
  • Networking (open networker)
  • I absolutely enjoy spending time with my wife of 11 years and 3 kids (ages 4,6,& 8).

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SKILLS 

NetSuite & SysPro (ERP/Enterprise Resource Planning software)
StockTrack (shareholder management software)
DI Central (EDI/Electronic Data Interchange software)
TypePad (blogging software)
MS Office (proficient in Word, PowerPoint, Access, and Excel, including using solver, goal seek, and more complex spreadsheet functions)

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