Miles Anthony Smith

I am a long term focused and big picture thinking manager energized by new product and sales channel creation. As an experienced cost-cutter and new product revenue generator (in retail, wholesale, and online), I've seen increased profits & cash flow for companies as diverse as skin care, consumer goods, healthcare, publishing, and multimedia production.

With broad business, marketing/branding, and financial management skills, I have a strong track record of hands-on experience in strategic planning/execution and revenue/profit growth working with retailers Target, Wal-Mart, Walgreen's, Amazon.com, Drugstore.com, & Rite-Aid. My marketing & advertising experience is in network radio advertising (ABC Radio/Citadel, Dial Global/Triton Media Group, Premiere Radio/Clear Channel, & Westwood One/CBS Radio) and national print media (magazines, newspapers, etc.).

Board Member for Providence Academy (Green Bay, WI)

CEO Roundtable Green Bay Chamber of Commerce

• Laugh Your Way America is a product development driven company...70% of revenues come from product sales (DVDs & books).
  

• Responsible to Board/Investors for creating marketing strategies/tactics that build consistent, sustainable growth, and boost cash flow through prudent budgeting and relentless tracking of financial (P&L) performance and accountability thereof.
  

• Directing the organization from a global perspective...forecasting and foreseeing financial & competitive trends, annual budgeting, product packaging/pricing, in-house publishing, contract manufacturing, marketing/branding, eCommerce/internet marketing (PPC, SEO, email newsletters, social media), & media production.
  

• Accomplishments under leadership:
  

o Increased revenues 48% in 2 years from $2.3MM to $3.4MM (2010 vs. 2008).
o Launched 17 new products 2009-2011, which has increased our product offerings by 150%.
o Increased company operating cash flow and profits by 33% and 25% respectively during tenure due to cost savings from various efficiencies implemented.
o YouTube "Upload" views 3.5 Million http://www.youtube.com/laughyourway
o Increased Facebook fans from 0 to nearly 40,000 fans during tenure http://www.facebook.com/markgungor
o Increased Twitter followers from 0 to nearly 8,000 during tenure http://twitter.com/markgungor

• This full-time job was concurrent with starting and completing an MBA.
  

• Conducted national network radio & print campaigns to drive customers to our retailers' stores (Walgreen's, Target, Wal-Mart, & Rite Aid). Budget was $500,000 annually at "net" advertising rates supporting $2.5 Million in retail revenues.
  

• Full P&L / Balance Sheet / Annual Budgeting responsibility for short & long term goals.
  

• Directing the organization from a global perspective, including financials, product packaging/pricing, contract manufacturing, eCommerce, & internet marketing (PPC, SEO, email newsletters, and infomercials).
  

• Accomplishments under leadership:
  

o Increased ROS from -10% to +27%.
o Identified ideas for new products to fuel organic company growth. Launched new products with higher gross margin (95%) than other products (80%).
o Reduced inventory by 59% to a more efficient level all while maintaining zero "out of stock" items.

NetSuite & SysPro (ERP/Enterprise Resource Planning software)
StockTrack (shareholder management software)
DI Central (EDI/Electronic Data Interchange software)
TypePad (blogging software)
MS Office (proficient in Word, PowerPoint, Access, and Excel, including using solver, goal seek, and more complex spreadsheet functions)